Trade promotion incentives inside your existing cart recovery.
Cartback works inside Klaviyo. No Shopify theme changes, no complex setup. Connect, add the promo to the email action, and start recovering carts with draw entries instead of discounts.
Why incentives beat coupons
Behavioural economics favours upside over guaranteed small discounts.
Customers respond more strongly to the chance of a meaningful win than to a small, certain discount. The perceived value is higher, even when the cost to you is lower.
Discounts train customers to expect lower prices. A draw entry maintains your price integrity while still giving shoppers a reason to complete checkout.
Serial discount seekers won't game your flows. Draw entries reward genuine purchase intent without creating exploitable patterns.
The Cartback flow
End-to-end, from abandoned cart to draw entry.
Abandoned cart event
Klaviyo flow triggered
Cartback action fires
Purchase completed
Entry created
Weekly draw
Klaviyo-first MVP
OAuth Shopify app with a secure Klaviyo connection.
Works inside your existing abandoned cart flows. No new infrastructure.
No Shopify theme modifications required for the MVP.
Cartback handles draw logic, compliance, and winner selection.
Compliance is built in.
Free Entry Alternative, clear terms, audit logs, and permit handling where required.